Ocean Generation Charity Bead

“Plastic Oceans UK, now Ocean Generation, was founded by Jo Ruxton and Sonja Norman in 2009. They embarked on their first project, creating the film A Plastic Ocean, to raise awareness of the plastic pollution issue. That mission became a reality in January 2017, when the film launched on a global scale. The foundation has since developed 3 pillars of identity: our science, sustainability and education programmes.”

Ocean Generation combines Plastic Ocean's decade-long experience of science and storytelling with the fresh energy of youth collective, Ocean Generation Foundation. After raising awareness about Ocean plastic pollution through ‘A Plastic Ocean’ documentary – praised by Sir David Attenborough as “one of the most important films of our time” – they’re now focusing on Ocean Action. Ocean Generation are growing an inclusive global movement to tackle a wide range of Ocean threats and influence policy change, together.  

Ocean Generation is embarking on this bold and refreshing chapter, and we’re excited to join them as they launch their new vision and voice! “We see a world where the Ocean is freed from human threats within a generation. Our ultimate goal is to restore a healthy relationship between humanity and the Ocean. Because as the first generation to deeply understand Ocean issues, we are also the last generation who can stop them. We are all the Ocean Generation.” 

Find out more about Ocean Generation here...

Watch our video:  https://www.youtube.com/watch?v=mF1DwK8nXm4&t=1s

Read about it: https://www.oceangeneration.org/blog/story-of-ocean-generation 

Nalu Beads donates £2.00 from the sale of every one of these special beads.

We worked with the founder of Ocean Generation (Plastic Oceans), Jo Ruxton to come up with a bead that truly represented how beautiful our ocean is and what the charity means. We decided to use and work with colours that portray the changing colours of the beach, shoreline and the ocean. We used an ivory glass to represent the sandy beach sitting next to a white glass for sea foam. A turquoise, dark teal and stunning cobalt blue glass where then chosen for the ocean colours, becoming darker and running in that sequence. While the bead is being made the glass is twisted with a tool to produce a beautiful swirling pattern, which depicts the crashing waves found at sea.